Sustainable Consumerism
Consuming wisely. Living well. Protecting tomorrow.
Promoting consumption practices that protect both consumers and the natural environment.
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From grassroots consumer education to high-level policy advocacy, ACAF works across six interconnected programme areas to build a fairer marketplace for every African consumer.
Digital Consumer Rights
Your rights don't end at the screen.
Defending consumers in the digital economy — from online fraud to data privacy and ethical AI.
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Dispute Resolution & Legal Aid
Standing beside consumers when it matters most.
Providing recourse for consumers facing unfair treatment, fraud, or unethical business practices.
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Product & Service Monitoring
Holding markets accountable.
Tracking market practices, product safety, and business compliance to protect everyday consumers.
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Policy Advocacy
Changing laws, changing lives.
Working with regulators and legislators to build stronger consumer protection laws across Africa.
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Consumer Education & Awareness
Informed consumers are protected consumers.
Raising consumer voices through education, media engagement, and community campaigns.
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